Sub-Zero & Wolf, recognizing that their site has become a customer acquisition tool and resource for their partners, tasked Gorilla to re-design their dealer locator with three main goals:
Drive consumers to locations that stand the greatest chance of properly educating them and completing a sale.
Give their partners a presence on Sub-Zero's site allowing consumers to learn more about them.
Create opportunities to identify and track valid leads using the Locator as the entry point.