Porters
Porter's has a strong and unique niche in the photography industry since their first brick and mortar store opened back in 1917. Their channels have since evolved to include online, catalog, direct mail, and wholesale distribution. Their brand is well known to camera hobbyists, professionals, semi-pros, newspapers, schools, and universities throughout North America.
Porter's looked to Gorilla to improve their online channel while keeping branding consistent. Gorilla developed the site on the feature-rich Magento framework. Magento allows Porters.com to drive revenue while offering maximum flexibility and control as their online growth trajectory increases.
