October 14, 2009

Sub-Zero & Wolf Dealer Locator and Mini-Sites are Introduced

Sub-Zero & Wolf, pioneers in online communications, recognize that their Web site has the ability to be more than just a branding and information tool. They also recognize that their site has become a central customer acquisition tool and a pivotal resource for valuable partners within their distribution chain to participate in the lead acquisition and management process.

Gorilla re-designed Sub-Zero & Wolf's dealer locator with three main goals in mind:

1. Drive consumers to high value partners and official distributor showrooms near them, both of whom stand the greatest chance of properly educating consumers and completing a sale.
2. Give their partners a presence on Sub-Zero's site by which consumers can learn more about them and request information directly via the Sub-Zero site.
3. Create \opportunities to identify and track valid leads using the Locator as the entry point.

Gorilla is Chicago’s leading ecommerce agency. We help clients realize increased revenue and profit margins by delivering world-class service, outstanding design focused on the user experience, ecommerce development and implementation and creating measurable, customized marketing strategies. Our expertise in understanding the differing needs of B2B and B2C companies, allows us to implement best practices for multichannel retailers and brand manufacturers to produce more sales through the online channel.