March 31, 2010

Gorilla Relaunches ReNew Life on Magento Enterprise

Chicago, Illinois – March 2010 Gorilla, a full-service, award-winning ecommerce agency, has announced the successful relaunch of the ReNew Life website on the Magento Enterprise Platform. The completely revamped site provides the multichannel retailer with a flexible, scalable ecommerce framework, while offering their customers a cohesive brand and shopping experience, simplified search and navigation and an interactive educational community forum.

To solidify ReNew Life’s position as a leading maker of natural nutritional products across the online and retail channels, Gorilla developed a comprehensive solution, after an immersive creative discovery process. “It was clear from the beginning that they [Gorilla] were quite familiar with the Magento platform,” said Anthony Curcione, ReNew Life’s eCommerce Director. “Their organizational skills and expertise helped us through a very complicated redesign.”

The redesigned site visually enhances ReNew Life’s brand identity, while making it easier for customers to find exactly the products they need. Intuitive search and filtering features allow consumers to easily browse products by name or receive recommendations based on current health goals or concerns. This is supplemented by a Community section, which adds a number of educational and interactive features, giving ReNew Life a unified vehicle for customer communication.

A Magento Enterprise Partner, Gorilla provided a customized integration of the ecommerce platform with ReNew Life’s back-office systems, including their Sage ERP. Gorilla also created a custom subscription-based billing module, to provide ReNew Life with a new source of recurring income. After all creative and design tasks were completed, a careful transition plan was implemented to ensure the brand’s SEO equity was retained after relaunch. Gorilla’s solution breathes new life into ReNew Life’s online channel and equips the company with a platform for growth.

Experience ReNew Life (http://www.renewlife.com/).

Since 1994, Gorilla has been Chicago’s leading ecommerce agency. Gorilla works with multichannel retailers and brand manufacturers advising them on best practices for B2B and B2C ecommerce environments, driving more sales through the online channel.