January 22, 2010
Gorilla Develops Lead Acquisition/Management Solutions for Sub-Zero Wolf
Chicago, Illinois – January 2010 – Gorilla, an award-winning ecommerce agency, has recently completed a project with Sub-Zero/Wolf® to recreate the company’s lead acquisition and management processes. To tackle these challenges, familiar to every online retailer, Gorilla designed and implemented a holistic solution that integrated an enhanced public-facing Dealer Locator on the front-end and a back-end Lead Management system which provided Sub-Zero/Wolf with top-to-bottom control over the sales cycle.
“The first step was to transition to a consumer-focused site,” said Stratton Cherouny, Gorilla’s Creative Director. The enhanced Dealer Locator that Gorilla deployed accomplished this by creating an intuitive way for customers interact with the brand.
Sub-Zero/Wolf’s complex network of partners and distributors were aligned within the main corporate site. These mini-sites provided the company with greater control over quality and content, unified the brand message and created a destination site for product information. With a single point of entry, prospects could then be channeled to the dealer with the best chance of converting the sale.
To manage this data, Gorilla created a secure Lead Management portal which gives Sub-Zero/Wolf visibility and control of the lead process at all levels of the organization. Incorporating geo-targeting and a proprietary dealer scoring system, leads are placed in a “Shark Tank” where distributors compete for access. Customizable shark tank rules, controlled by Sub-Zero/Wolf, create transparency within the organization and set a benchmark for distributors and sales reps.
The portal also gives managers across the company real-time access to information tracking timing, follow-up, feedback and success rates. These metrics can then be used to continually refine the way in which leads are distributed and to adapt to changes in the marketplace. ( www.subzero.com/locator )
About Gorilla
Gorilla is Chicago’s leading ecommerce agency. We help clients realize increased revenue and profit margins by delivering world-class service, outstanding design focused on the user experience, ecommerce development and implementation and creating measurable, customized marketing strategies. Our expertise in understanding the differing needs of B2B and B2C companies, allows us to implement best practices for multichannel retailers and brand manufacturers to produce more sales through the online channel.
