August 15, 2008
Gorilla Launches a New Site for Spex
Gorilla designed and developed a new website for Spex (www.spexchicago.com), a boutique eyewear retailer with 12 locations in the Chicago area. The new site communicates the Spex brand on par with the design savvy names they carry. We also built in a content management system using the Ruby on Rails framework to allow Spex daily control over their web presence and discrete management of their evolving online marketing initiatives.
About Spex
Spex is synonymous with offering well-crafted luxury eyewear and sunwear to a discerning public. Style and function merge in unparalleled designer collections from season to season, while attentive and knowledgeable customer service rounds out the experience for the fashion-forward shopper. Designs range from classic and clean to eclectic and colorful. Spex offers fresh, authentic and unique styles, in step with current fashion cycles and eyewear trends. Frame and sunglass lines include: Sama, Prada, ProDesign, l.a. Eyeworks, Lafont, Gold & Wood, Ray Ban, Ogi, Maui Jim, Loree Rodkin, Lindberg and Gucci. Accessories include LaLoop and Scojo.
www.spexchicago.com
About Gorilla
Gorilla is Chicago’s leading ecommerce agency. We help clients realize increased revenue and profit margins by delivering world-class service, outstanding design focused on the user experience, ecommerce development and implementation and creating measurable, customized marketing strategies. Our expertise in understanding the differing needs of B2B and B2C companies, allows us to implement best practices for multichannel retailers and brand manufacturers to produce more sales through the online channel.
