August 1, 2008
Gorilla Launches New Kohler Trade Portal Application
About Trade Portal
Kohler Co., a global leader in kitchen and bath design and technology, today launched www.KOHLER.com/pro, a comprehensive web-based resource designed exclusively for various trade-specific audiences.
"This online portal is a one-stop website designed specifically for trade professionals to assist them in finding, researching and organizing information surrounding kitchen and bath products, services and industry news," said Douglas Bocchini, director of merchandising at Kohler Co. "Kohler understands that trade groups require specific information - accurate and fast - to best serve their customers. And KOHLER.com/pro helps these pros find exactly what they need with very few clicks."
The new password-protected website serves the needs of several trade groups: plumbers, contractors, architect/designers, builders, remodelers, and countertop installers. Users from each trade group receive customized information from Kohler based on their indicated areas of interest. With literally thousands of KOHLER product SKUs available, this website enables trade professionals to easily navigate product detail pages such as installation requirements, options and configurations.
After logging in, site visitors can search for product information, create folders to keep individual projects organized, and store this information on the site for future access. A truly unique way for the trade to integrate products into their jobs, the website provides the latest information available in a very succinct manner.
In addition to product information, users of the web resource have access to the most recent industry news, photos and ideas from Kohler Co.
www.kohler.com/pro
About Gorilla
Gorilla is Chicago’s leading ecommerce agency. We help clients realize increased revenue and profit margins by delivering world-class service, outstanding design focused on the user experience, ecommerce development and implementation and creating measurable, customized marketing strategies. Our expertise in understanding the differing needs of B2B and B2C companies, allows us to implement best practices for multichannel retailers and brand manufacturers to produce more sales through the online channel.
